Aggregators (even weak ones like Netflix), are inherently a better bet for the individual creator than middlemen like the networks ever were. On Netflix, every

Aggregators (even weak ones like Netflix), are inherently a better bet for the individual creator than middlemen like the networks ever were. On Netflix, every show is equally accessible relative to every other show; there is no fighting for prime time slots or seasons. It’s the same dynamic on Google or Facebook: all content is treated the same ... Really? Netflix is not a content meritocracy, and neither are Google, Facebook, Amazon, Spotify, or any other Internet-based media distribution service. In Netflix's case, there may be some personalization when people are scrolling through the home screen or search, but I suspect these algorithms strongly favor certain studios and releases (including its own) and home screen placement is a valuable negotiating tool in Sarandos' arsenal. That's where the fighting takes place, and individual creators are at a distinct disadvantage in this arena.