3 ms·
Pepsi and Coke don't have an install base either, as they are 1-day consumables.
by gowld 6y ago
Pepsi and Coke don't have an install base either, as they are 1-day consumables.
- addicted 6y agoI’ve never heard of anyone referring to installed base as market share in either tech, financial, or retail circles. Market share always refers to sales in the “market” over a period of time. Hence “market” share. It’s referring to trading activity. Not usage activity.
- addicted 6y agoA closely related industry where you can see this phenomenon most clearly is video games, especially when a new generation is released. Everyone talks about the new consoles’s market shares when they are released. If market share meant installed base, however, the numbers would look like 0.001% vs 0.000101% as opposed to the 40 vs 60% market share numbers people do use.
- ogre_codes 6y agoThat is exactly my point. Install Base and Market Share are completely different concepts. Market share is a simple measure of this year's sales. Install base is only relevant to things which are used over a period of years. Coke and Pepsi have market share but not an install base. Linux has an install base, but market share isn't a relevant metric.