Right, I agree. If we followed the logic to the root cause here, we'd get to the problem. It doesn't matter how much Apple limiting supply in their app store. S

Right, I agree. If we followed the logic to the root cause here, we'd get to the problem. It doesn't matter how much Apple limiting supply in their app store. Stores have the ability to limit what inventory they shelve. However, this is only an issue because there is only one app store allowed on the iPhone that is controlled by Apple. That's the rule-based point of contention that won't cause collateral damage to other retailers who don't have a similar singular point of control.