I'm conflicted when it comes to online advertising, I understand and somewhat agree with the privacy and antitrust argunents of the author. BUT Advertising wo

I'm conflicted when it comes to online advertising, I understand and somewhat agree with the privacy and antitrust argunents of the author. BUT Advertising works and online advertising, especially targeted adds using those dreaded opaque algorithms, works very very well. If I have a product I want to sell, I use and happily pay for online adds, the morality or purity of the web really doesn't make a difference. If the cost of the add is less than it's benifit to my company, I am not concerned with how the add revenue is divided and wether that division is fair or not. The internet advertising industry may be about to collapse. But I don't think the add based internet is going anywhere as long as the bottom line for the add purchasers is met.