> I'm reminded of how retailers once they cross a certain threshold of popularity and distribution penetration begin rolling out their own branded products. Ama

> I'm reminded of how retailers once they cross a certain threshold of popularity and distribution penetration begin rolling out their own branded products. Amazon Basics is an example of that but is true of almost any medium/large retailer. Conversely if brands become popular they open their own retail stores. The point is not not give your profits away to others if your business is the one bringing in the customers and margins, not them.