Maybe it's time to stop treating 'blogs' as a monolith, since they're as definite a medium as, say, "Ink-like substances on tree-like materials." Some blogs wil

Maybe it's time to stop treating 'blogs' as a monolith, since they're as definite a medium as, say, "Ink-like substances on tree-like materials." Some blogs will become less reliable if they can get paid to advertise -- just as some blogs got less reliable when people realized they could distort facts to support their political favorites. If you want a blogger you can trust, you're already screwed. Blogging makes you exactly as anonymous as you want to be, so it's almost certain that what people refuse to disclose is whatever will hurt them most.