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they -really- want to push iPhone (particularly Pro + Pro Max) as their camera. it even has Wi-Fi, mobile data and iMovie, so you can shoot video, edit it where

• samatman 6y ago
  They really want to push AirPods too (to the point where even the iPads no longer have a headphone jack, which is absurd), but they also have Beats, because sometimes you need/want more sound than wee little earbuds can give you. Doing something analogous with cameras isn't an impossibility. It's not even going to cannibalize iPhone sales; the opposite if anything, although I'd imagine most people who are serious about shooting video on their phone have a 12 Pro in their pocket already. But mostly, it would give an obvious upgrade path to get into cinema-quality and real lenses, for customers who cut their teeth on what the iPhone has to offer. It's a natural fit for Apple, although I think I understand why they haven't: it's hard for that company to get out of bed for less than a million units sold, of anything.