4 ms·
It depends massively on the intended market. Is it a consumer service? SMB service? Mobile? Local? Social? Color? For a consumer service, making a big launch s
by swalkergibson 15y ago
It depends massively on the intended market. Is it a consumer service? SMB service? Mobile? Local? Social? Color?
For a consumer service, making a big launch splash on TechCrunch, SXSW, Disrupt, etc is awesome. Not a lot of start-ups are fortunate enough to be a part of any of those events. However, just because you launch at one of these does not mean that the service will prove to be persistently successful. Certainly, you will get a huge bump in traffic off the bat, but if you do not have a great product, then it will be extremely difficult to create sustained value for your users. In my opinion, it would be far better to create a killer product, get your first 1000 users, and pay attention to what they want. Ideally, you get the PR to come to you.