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The surprising brilliance of meal kits
- haltingproblem 6y agoRory is brilliant and his writings especially "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" [1] should be required reading for all entrepreneurs. Economist try to turn consumer behavior into a science governed by rigid laws like Physics. Rory shows in Alchemy that consumer behavior is soemething akin to a soap bubble made of a spongy rubbery material - translucent, confounding, delightful and liable to bursting but sometimes resilient. The only thing that bothers me the use of the word non-linear in the context of rules - e.g. how increasing the price for some products makes demand goes up in direct contradiction of the the linear rules of economics which dictate the opposite. I guess by non-linear they mean not-linear but my brain sees non-linear in a mathematical context ;) [1] https://www.amazon.com/dp/B071DCWRG3 https://www.amazon.com/dp/B071DCWRG3