I disagree with this. One thing we saw during the pandemic is a shift of shopping behavior, with new cohorts beginning to rely on Amazon & similar than did befo

I disagree with this. One thing we saw during the pandemic is a shift of shopping behavior, with new cohorts beginning to rely on Amazon & similar than did before. I would absolutely expect that the group of people buying scented candles during the height of the lock downs would be a completely different cohort of people compared to pre-lockdown.