I think it's become a typical part of the corporate mantra to repeat it; possibly it snuck in via recruiters in the same way as "dynamic" and "passionate". I'm

I think it's become a typical part of the corporate mantra to repeat it; possibly it snuck in via recruiters in the same way as "dynamic" and "passionate". I'm not sure that they really feel that it increases the quality of hires so much as it being something that they feel they have to do.