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Except they're comparing Amazon reviews to other Amazon reviews. It can be assumed the reviews from January-March were purchased with the same expectations as t
by whoopdedo 6y ago
Except they're comparing Amazon reviews to other Amazon reviews. It can be assumed the reviews from January-March were purchased with the same expectations as those from later in the year.
I'd be curious to see if there's a difference in negative reviews when divided by regions with different COVID infection rates.
- ashtonkem 6y agoI disagree with this. One thing we saw during the pandemic is a shift of shopping behavior, with new cohorts beginning to rely on Amazon & similar than did before. I would absolutely expect that the group of people buying scented candles during the height of the lock downs would be a completely different cohort of people compared to pre-lockdown.