Not only that, but it's a choice for "lowest-common-denominator" users, not power users. So they will by definition make a trade off in lower real-world functio

Not only that, but it's a choice for "lowest-common-denominator" users, not power users. So they will by definition make a trade off in lower real-world functionality in return for ease of basic use or other things. Like the cooking example in the article. Another example would be to replace your steering wheel without your consent with some stupid new gui and removing the option to put the steering wheel back. It works great for people who don't really know how to drive and would never be able to drive at highway speeds. Of course it does severely limit the places and speeds you can drive in your car now. Oh and of course it causes your car to crash constantly now.