I would suspect it's about our radical change in lifestyle. Previously scented candles where more marketing but once people became more home orientated and pra

I would suspect it's about our radical change in lifestyle. Previously scented candles where more marketing but once people became more home orientated and practically used they found they were not what they were promised. But it's an interesting theory. OT: I think there's some want for scenting homes using better tech. The market is currently more about the lifestyle over the practical.