I never met Tony but I saw him speak at an event in 2009 (Startup School 2009) in Berkeley. I just remember before his presentation he had TechCrunch up on his

I never met Tony but I saw him speak at an event in 2009 (Startup School 2009) in Berkeley. I just remember before his presentation he had TechCrunch up on his laptop and one could tell he didn’t have the pretense of any other speaker (and all the speakers that day were very successful like him). His talk on Delivering Happiness was good. It was memorable how unique and kind of a culture he had created throughout Zappos. That was unique in that it was the only talk about doing moral things, from the only startup that was successfully employing these practices. But before he started, the most memorable part — and to be honest the saddest thing now - was just seeing him browsing TechCrunch real quick on the screen in the auditorium in front of everyone. I remember thinking — whoa he is just one of us. Nor was he concerned about not being who he was in front of other people. You could tell he was very good at socializing but slightly introverted (moved quickly around the room but wasn’t much for small talk). And that behind a very successful entrepreneur was just a person trying to figure it out like everyone else and I wouldn’t be surprised if that was the point (ie unconsciously or not if leaving TechCrunch up on the projector briefly wasn’t intentional). It meant a few things to the audience: (a) it doesn’t matter what people think (b) we’re all human (c) there’s nothing special about my success (d) other than I’m so focused on doing important things with it it doesn’t matter what you think. And that was way more of a leadership by example situation — for a few brief moments — than anything else (and there were a lot of great talks that day). Rest In Peace.