I went through this recently at a startup. I was extremely passionate about their mission and product at first. Company slowly started bringing in external mana

I went through this recently at a startup. I was extremely passionate about their mission and product at first. Company slowly started bringing in external management, and with them, all of their "battle-hardened" management practices. What once used to be a vibrant culture turned into one without transparency, with rampant bullying and "1-up" culture, perpetuated by the CTO (a naive bully, not a leader). They then used their product as a way to inhibit growth in engineering, despite claiming that the product was there to help us grow. The lesson is that if the company shows me that they no longer care about me or my co-workers, and try to pit us against each other, then I immediately stop giving a damn about their mission and product. If you want your employees to "give a shit" then you absolutely must make it clear that you "give a shit" about them, and that they "give a shit" about each other. That startup has a lot to learn. Culture should be motivated by love, not fear. So I have to disagree with the viewpoint put forth by Scale AI.