The problem is are you willing to deal with 5000 different return policies, 5000 different merchant policies, 5000 different shipping times, etc? Amazon elimin

The problem is are you willing to deal with 5000 different return policies, 5000 different merchant policies, 5000 different shipping times, etc? Amazon eliminates all that friction. I can one click buy something and know when it will arrive, what the shipping will be, and the rules on returning it.