It depends on your goal. If your goal is to optimize spending, go with Amazon. If your goal is to support mom and pops over multinational corporations, go with

It depends on your goal. If your goal is to optimize spending, go with Amazon. If your goal is to support mom and pops over multinational corporations, go with the mom and pop. I think NDizzle's point is that most peoples' rationale goes economically as you did, and that maybe we should reconsider that.