> it's about the fact that when you buy grana padano in the US and it's made of sh*t, you as a consumer should be able to tell. While that's a great goal, I wo

> it's about the fact that when you buy grana padano in the US and it's made of sh*t, you as a consumer should be able to tell. While that's a great goal, I wonder why a few categories like champagne and apparently 'grada padano' are trying to protect the category name instead of just the brand like most other types of product? I can buy the $5-for-a-plastic-gallon unbranded tequila or I can buy the $60 Don Julio tequila or some of the very expensive tequilas. Their reputation (or lack of) is in the brand, not in the alcohol category word "tequila".