This sounds like a child wrote it. You should hire smart people who get shit done. Hire craftsmen. The whole thing about caring about the company is a joke with

This sounds like a child wrote it. You should hire smart people who get shit done. Hire craftsmen. The whole thing about caring about the company is a joke without real equity. If you care about your work and do a good job then that is your contribution to the company. Engineers usually have 0 input into the direction a company takes so it's hard to care that much.