Personal view here, articles like this talking about emotions etc. are a UI guy trying to justify themselves by suggesting there is some greater depth. I don't

Personal view here, articles like this talking about emotions etc. are a UI guy trying to justify themselves by suggesting there is some greater depth. I don't really do much by way of UIs but one thing I am certain of is users use user interfaces to get a job done and little else. In terms of emotions, the only relevant one is that caused by pissing the user off. Any claims of the warm and cuddlies are misplaced, users don't care.