> I agree with the gist of hiring people that care about their craft, but asking them to care about the company is harder. Exactly! Pride in one’s work is what

> I agree with the gist of hiring people that care about their craft, but asking them to care about the company is harder. Exactly! Pride in one’s work is what you want. Hiring people who care about your company when, for most people, it’s another notch in their belt, means that your hiring pool is severely constrained and you’ll pass over many people who take pride in their work (and who would therefore benefit your company tremendously). Stop pretending your company is anything more than a capitalist endeavor that pays people for their time.