TL;DR -- people won't give a shit about your company, but they might give a shit about you. Step 1. Create jobs that enable people to have a quality life. St

TL;DR -- people won't give a shit about your company, but they might give a shit about you. Step 1. Create jobs that enable people to have a quality life. Step 2. Ensure people feel like they're building a career they can take beyond your company. Step 3. Give them reasons to stay, so they feel like working for you is the best option available to them.