Same thing with “its” vs “it's”, I suspect. I got so confused once because of this, I started doubting which was which, so I looked it up. With the result that

Same thing with “its” vs “it's”, I suspect. I got so confused once because of this, I started doubting which was which, so I looked it up. With the result that I now do an involuntary eye roll every time I see the wrong one.