No, it's not, otherwise all those "homemade Nutella" recipes and such would all be illegal. It's not like this guy was going to sell the cheese as Grana Padano,

No, it's not, otherwise all those "homemade Nutella" recipes and such would all be illegal. It's not like this guy was going to sell the cheese as Grana Padano, so I really don't see the point the Consortium is trying to make, especially since the final product is just approximately similar to Grana Padano, and clearly not 100% exact. It's like as if Coca Cola went after all those cheap generic Colas only because they are clearly piggybacking on the big brand popularity of Coke to sell their product. I think that if someone buys cheap pre-grated knockoff Parmesan in a bottle, it's because they wouldn't have bought the real deal even if they had known it's better, and not because the knockoff exists. For instance, I know that certain brands of canned mackerel taste a bit better then the brands I usually buy, but I just don't care enough to spend extra cash on it. In the same way, I don't buy generic knockoff cheese because I care about it tasting worse then the real deal, and I consider it being worth the extra money.