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The price premium applies to all champagne though. Even the cheapest ones (eg the one at Aldi) start from $30, while basically indistinguishable if not superio
by howlgarnish 6y ago
The price premium applies to all champagne though. Even the cheapest ones (eg the one at Aldi) start from $30, while basically indistinguishable if not superior prosecco/cava/sparkling can be had for $10.
- alkonaut 6y agoPutting a good $15 bottle on the table doesn't tell your friends "I really want to celebrate this. It's a special occasion to me". The $35 champagne that might inded be worse, does. Especially if you are the kind that often drinks the $15 ones! And that's imho the selling point of (at least the lower end) champagne. I still do that occasionally. A $20 difference is a pretty small price for a "signal". It's not stupid just because the content is indistinguishable. I pay for the label - because the label is the effect! It's the product! That's also why such producers need to be careful with others using their name. They are selling a name while everyone else is selling wine.
- Spivak 6y agoI must be in a casual social circle because a popping a 5 bottle of bubbly is just as celebratory. The idea of getting out “the good alcohol” for a special occasion is so foreign to me.