Fonts do play a role with branding that isn't just for the designers. regular consumers also notice and feel the differences in different typefaces, although th

Fonts do play a role with branding that isn't just for the designers. regular consumers also notice and feel the differences in different typefaces, although they might not be able to express that in words. I personally don't like Google and I have used the system default font stack, but it only fits some use cases. On a personal site I added a custom font that weighs a whopping 11kb to give it a very different feel.