Echoing the other comments that this was an excellent lecture on how to approach writing from the perspective of the reader, aka the top-down approach. He cont

Echoing the other comments that this was an excellent lecture on how to approach writing from the perspective of the reader, aka the top-down approach. He contrasted top-down with the bottom-up approach taught from elementary school to the undergraduate level which shows it as a superior approach to writing—if your goal is to introduce ideas that change the minds of your readers with your writing.