Maybe he should have put that in the title then, rather than proclaiming to know how to write well in general. Such an imprecise title is indicative of a poor

Maybe he should have put that in the title then, rather than proclaiming to know how to write well in general. Such an imprecise title is indicative of a poor writer, so I guess there is a good amount of irony to be had. Who knows; maybe he's a brilliant satirical writer.