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Most people don't have ongoing location discovery needs that would cause them to consistently engage with location based apps and services. People find the thin
by jordank 15y ago
Most people don't have ongoing location discovery needs that would cause them to consistently engage with location based apps and services. People find the things that are compelling to them and then they tend to move on. People who live in cities, often the prime target for LBS, are often well aware of lots of great things to do around them.
Prime candidates for ongoing engagement with LBS are: people who travel a lot, people who are hungry for new and interesting stuff but don't know where it is , and people who are new to city (even here engagement will be limited).
- PaulHoule 15y agoI was just involved in a conversation about location-based advertising and maps, which kind of revolved around the issue that an interest in (or presence at) a location isn't necessarily tied to purchase intent (or other behaviors.) For instance, hotels are famous for spending big $ for pay-per-click advertising. On the other hand, the fact that I'm looking at a map of an area or even if I'm roaming around in an area doesn't mean I'm necessarily interested in booking a hotel (perhaps I already did or I'm staying with a friend.) If you think about a really busy urban area, there are thousands of things that I ==might== take an interest in within a half-mile radius. Winnowing all through that is a meaningful way is a difficult problem, and it might all be for naught if there's something ==really== cool that's 2 mile away and that's outside the radius the system is scanning.