> You are describing a strategy that normally leads to long term market loss That's not the same thing. Your example is leaving aside an entire new market to p

> You are describing a strategy that normally leads to long term market loss That's not the same thing. Your example is leaving aside an entire new market to protect an existing one. That would be shortsighted. Here however there is no new market which Apple is missing. Pushing the iPad, a revenue leader in the high-end tablet segment, towards the Macbook Air, a revenue leader in the high-end ultraportable segment, would only make them compete. Unless you need to prevent a competitor from making inroad in one of these markets, that's just losing revenue. As long as the iPad Pro seems to be a suffisent answer to the Surface line, Apple really has little reason to go further.