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> But it definitely can be used by creatives who don't primarily input using a keyboard. (And I know writers who use iPads on the go; I've never been able to ma
by ysavir 6y ago
> But it definitely can be used by creatives who don't primarily input using a keyboard. (And I know writers who use iPads on the go; I've never been able to make it work for me that way.)
It can be used by them, sure. But the matter is whether they are the intended audience, and whether their needs are a target for the iPad teams at Apple.
For a comparison, I can use my typical-sized Nikon camera to record videos, but I shouldn't expect Nikon to make a headband mount for it so I can record while I'm biking. I'd buy a GoPro for that. And similarly, I won't expect GoPro to include the same levels of customization and settings as a traditional camera.
- ghaff 6y agoLook at iPad ads or just Apple's website. It's pretty obvious it's aimed at people using them for creating art, photo editing, etc. In fact, I'd say that Apple does not especially emphasize using them for passive content consumption. I'm not much of an artist but apps like Procreate and GarageBand are very clearly in the iPad's sweet spot.
- eru 6y ago> In fact, I'd say that Apple does not especially emphasize using them for passive content consumption. Though that might just be social desirability bias: they know damn well that people are going to watch netflix all day, and only a few people will create. But you make customers feel better when you appeal to the latter.