4 ms·

Apple will probably never do that. They are probably painfully aware than iPad Pro and Macbook Air feature set and use cases overlap but as long as they keep ea

by brmgb 6y ago

Apple will probably never do that. They are probably painfully aware than iPad Pro and Macbook Air feature set and use cases overlap but as long as they keep each of them sufficiently different,they can sell you a laptop and a tablet. Why would they cannibalize their own products while they face no competition in the tablet market?

Closi 6y ago
> Why would they cannibalize their own products while they face no competition in the tablet market? Because if you have a better product that nobody can compete with you can raise your margin and solidify/expand your market position. You are describing a strategy that normally leads to long term market loss - "Why should we stream movies to the TV? That would only be cannibalising our excellent DVD rental business".
- brmgb 6y ago
  > You are describing a strategy that normally leads to long term market loss That's not the same thing. Your example is leaving aside an entire new market to protect an existing one. That would be shortsighted. Here however there is no new market which Apple is missing. Pushing the iPad, a revenue leader in the high-end tablet segment, towards the Macbook Air, a revenue leader in the high-end ultraportable segment, would only make them compete. Unless you need to prevent a competitor from making inroad in one of these markets, that's just losing revenue. As long as the iPad Pro seems to be a suffisent answer to the Surface line, Apple really has little reason to go further.
  - Closi 6y ago
    > Your example is leaving aside an entire new market to protect an existing one. The new market is the combined tablet/laptop market, and you are leaving it aside to protect your existing separate tablet/laptop businesses with an inferior product to maintain sales. Businesses can either protect their existing products that are "good enough", or they can be consumer-centric and keep pushing forwards to create the best products. The second strategy will usually beat the first in the long term.
yarcob 6y ago
Because people who used to buy Macbooks are starting to look at Microsoft Surfaces?

by brmgb 6y ago

Closi 6y ago

> Why would they cannibalize their own products while they face no competition in the tablet market? Because if you have a better product that nobody can compete with you can raise your margin and solidify/expand your market position. You are describing a strategy that normally leads to long term market loss - "Why should we stream movies to the TV? That would only be cannibalising our excellent DVD rental business".

brmgb 6y ago
> You are describing a strategy that normally leads to long term market loss That's not the same thing. Your example is leaving aside an entire new market to protect an existing one. That would be shortsighted. Here however there is no new market which Apple is missing. Pushing the iPad, a revenue leader in the high-end tablet segment, towards the Macbook Air, a revenue leader in the high-end ultraportable segment, would only make them compete. Unless you need to prevent a competitor from making inroad in one of these markets, that's just losing revenue. As long as the iPad Pro seems to be a suffisent answer to the Surface line, Apple really has little reason to go further.
- Closi 6y ago
  > Your example is leaving aside an entire new market to protect an existing one. The new market is the combined tablet/laptop market, and you are leaving it aside to protect your existing separate tablet/laptop businesses with an inferior product to maintain sales. Businesses can either protect their existing products that are "good enough", or they can be consumer-centric and keep pushing forwards to create the best products. The second strategy will usually beat the first in the long term.

yarcob 6y ago

Because people who used to buy Macbooks are starting to look at Microsoft Surfaces?