I have seen companies drastically reduce their spend on Facebook in the B2B SaaS space. The ones that are left are in the process of rebounding to the same volu

I have seen companies drastically reduce their spend on Facebook in the B2B SaaS space. The ones that are left are in the process of rebounding to the same volume as Q1, but something like 60% of advertisers went from tens of ads to 0 campaigns. A lot of it is likely due to the effects of the pandemic, choosing to focus on channels with higher signal & better returns.