Why pile new laws? if people are really that concerned about internet privacy they could install privacy software, the same as with parental control software.

Why pile new laws? if people are really that concerned about internet privacy they could install privacy software, the same as with parental control software. There is no market failure to justify new regulations and advertising is what pays for the internet, new laws will just increase the barrier to entry and stifle innovation as everyone will need their lawyers present before launching anything. Also this do-not-track concept doesn't make much sense, with phone marketing people didn't get anything in return here they get free content.