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I think the punishment for breaking embargoes is that they won't be getting the news early next time. They'll get an email an hour before the embargo, and that'
by zacharycohn 15y ago
I think the punishment for breaking embargoes is that they won't be getting the news early next time. They'll get an email an hour before the embargo, and that's all the extra time they get.
If you want to embargo something, someone breaks it, and you send them embargoed information again... then that's your own fault.
- BrandonM 15y agoThe author says on page 2 that TechCrunch randomly breaks embargoes with impunity. He blames this on the "newsmakers" for not carrying through with punishment.
- barkingcat 15y agoThe problem with that punishment is that it "hurts yourself" - what are you going to do - stop giving news to the CNN or Wired Magazine for example if they break an embargo? Techcrunch can break embargoes because there is literally no point in not giving news to Techcrunch. And "an email an hour before" is enough to build a great story around a developing issue - this is no challenge to a real newsroom. It just doesn't make any sense - the only thing embargoes do is to inflate the egos of PR firms.