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what about offline events? Are they effective? I recall Yelp did a lot of that in the early days.
by danzheng 15y ago
what about offline events? Are they effective? I recall Yelp did a lot of that in the early days.
- wmwong 15y agoOffline events work best when your product has strong ties to the real world. According to pud, it depends. He gave Evite as an example, but mentioned that Yelp did something similar.
- pud 15y agoAn earlier version of the blog post (that danzheng likely saw) didn't include the section about offline events, though it did include something about Evite in the "Get creative" section.
- ma2rten 15y agoIIRC it was also one of the success factors of MySpace.
- pud 15y agoFrom what I understand, MySpace got its initial group of users from (1) having a contest for parent company Euniverse.com employees to invite as many people as they could, and (2) spamming Friendster users, telling them about a faster alternative, when Friendster had performance issues. MySpace also had a pretty good viral loop that went like this: 1) See small thumbnail image of Tila Tequila's boobs 2) Click image to see larger version, then forced to create account 3) Create account, use contact importer, email everyone you know I think they didn't start throwing events until they were big.
- deleted 15y ago[deleted]
- dfox 15y agoWe built most of our community back in 2003/2004 by combination of contests and offline events. But on the other hand I'm not sure whether to call that successful or effective as it seems to me that most useful leads come from outside of this "community".