> Advertisers seem to be so focused on shoving ads in front of eyeballs that they’re forgetting why those eyeballs are there in the first place. The thing is,

> Advertisers seem to be so focused on shoving ads in front of eyeballs that they’re forgetting why those eyeballs are there in the first place. The thing is, you actually can combine both of those things. I've seen some youtubers do this quite well where an entire video is sponsored, but I still want to watch it because the essence of why I watch that particular youtuber is still there. I.e. it's not completely watered down. One recent example of this done reasonably well that comes to mind is from Michael Reeves[0] and the entire video is a gigantic ad for an amazon show I have absolutely no interest in ever watching. But i still watched the entire video because it was still (mostly) a Michael Reeves video. So imo ads can be done rather well, but you have to put in the effort and not slap a news site full of banners. [0] https://www.youtube.com/watch?v=zrrs9LGIfyQ https://www.youtube.com/watch?v=zrrs9LGIfyQ