It is odd to me that they would preemptively go loud on this, drawing attention to a story that might not even get that much traction. It's hard for me to imag

It is odd to me that they would preemptively go loud on this, drawing attention to a story that might not even get that much traction. It's hard for me to imagine an NYT story getting less traction than a Coinbase post, though. So is this really drawing attention to the story? Maybe this is just drawing more attention to Coinbase's version of the story, rather than the NYT's version. Basically, if you're going to end up publishing a counterargument to an upcoming news story, why not publish the rebuttal first? Maybe the tradition of waiting for a bad newspaper article, then immediately publishing a rebuttal, is an artifact of the olden days when there were no corporate blogs and social media, when there was no way to bring attention to a pre-rebuttal.