It's attractive for a lot of companies to have users tied somehow to the cloud. Think about all the data that could be mined or think of it in a different way,

It's attractive for a lot of companies to have users tied somehow to the cloud. Think about all the data that could be mined or think of it in a different way, they're with a foot in your house. That's a lot of potential for them. We should fight back and 1) own our devices 2) own the data 3) if we decide to put things in cloud we should be able be interchangeably swap the cloud provider