There's an excellent book on this topic by the founder of TalentBin: https://www.holloway.com/b/founding-sales https://www.holloway.com/b/founding-sales He als

There's an excellent book on this topic by the founder of TalentBin: https://www.holloway.com/b/founding-sales https://www.holloway.com/b/founding-sales He also writes it from the perspective of a founder learning to do sales for the first time.