It is interesting to me that my question did not generate more discussion. Does this mean that most people are not worrying about the issue of web reputation?

It is interesting to me that my question did not generate more discussion. Does this mean that most people are not worrying about the issue of web reputation? I suspect that Google's panda algorithm change is only the beginning. It seems to me that any site that uses user generated content or relies on search traffic as part of its revenue strategy will need to think seriously about the issue of protecting their web reputation. Do others agree?