They aren't stupid, but they don't often have any good reason to know such shops exist or that their specific problem (e.g. phone dies quickly after charging) c

They aren't stupid, but they don't often have any good reason to know such shops exist or that their specific problem (e.g. phone dies quickly after charging) can be quickly and cheaply fixed at such a place and doesn't require purchasing the latest and greatest iDevice. In the last year I've taught a half-dozen non-technical acquaintances that such shops exist, and they all opted for the repair route instead of a new phone.