Three really good takeaways from the article: Be passionate, don't oversell and follow up. I've seen each of these trip up other founders and... ahem... me. The

Three really good takeaways from the article: Be passionate, don't oversell and follow up. I've seen each of these trip up other founders and... ahem... me. There's another kind of overselling the article doesn't mention and it kills deals dead: selling after the buyer says, "ok let's go." I see this all the time in founders who are selling, mainly because... well... they are passionate.