The most important thing to remember when selling anything, is to understand whether or not the person you’re facing wants to buy it. The word sales people use

The most important thing to remember when selling anything, is to understand whether or not the person you’re facing wants to buy it. The word sales people use is “qualification”. If a person is qualified to purchase, selling them your product is a no brainer. When you qualify a person wrongly, you’re going to regret it. Waste of time (yours and theirs) and money (mostly yours).