Even in the iOS App Store, there's a world of difference between sixth place and first place in terms of revenue. (I've charted in the US in both positions for

Even in the iOS App Store, there's a world of difference between sixth place and first place in terms of revenue. (I've charted in the US in both positions for the productivity category.) It took Pixelmator 20 days to take a million dollars on the Mac App Store[1], so his suspicion that 'the stats aren't that great' might be true for most people, but it's not true for everyone. This isn't surprising, though, because the Mac App Store will be subject to the same formula for profit as the iOS App Store: 1. Build something unique with mass appeal. 2. Polish it until it shines. 3. Market it to a big list of loyal fans. 4. If you don't have a big list, build one or piggyback someone else's. 5. Update your app, improve it, and do one thing every day to spread the word. Consistently, the apps doing well appear to get steps 1-to-5 right, which often results in Apple featuring them. Earning $15/day isn't reason to give up, though. It's a great starting point; there's plenty of room to grow from there. [1]: http://www.pixelmator.com/weblog/ http://www.pixelmator.com/weblog/