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So how much did he spend on advertising? Why is he saying that all of his advertising only goes towards a single day of sales? Shouldn't it really be seen over

by sosuke 15y ago

So how much did he spend on advertising? Why is he saying that all of his advertising only goes towards a single day of sales? Shouldn't it really be seen over a week after and week prior to get a good idea of the impact it had?

benologist 15y ago
I don't think that was the point ... the point was he's achieved a prominent position in the Mac App Store, and that's not worth many sales. I've spent almost no time in the Mac App Store, when I want software I go to Google and when I want games I go to iTunes.
- glhaynes 15y ago
  Achieving a prominent position in the Mac App Store in a category like Developer Tools isn't worth many sales. That doesn't surprise me in the least.
  - Zev 15y ago
    Going against the old adage of "Don't dig for gold; sell tools to miners"?
    - Caballera 15y ago
      Yeah but the gold have been dug for awhile now, plus there are competitors with just as easy access to the market and his is only a little different from the competition.
    - TillE 15y ago
      But there's a big, big pile of gold (normal iOS or even Mac users). Developer tools can't be an easy market to succeed in. You aren't going to get many impulse buys.
    - awj 15y ago
      That works great, unless said miners have an almost ridiculous quantity of tools just lying on the ground waiting for someone to clean them up a bit and start using them.
  - smackfu 15y ago
    The point in the article is that it is ahead of other apps in Dev Tools from established companies who should be selling more than 10 copies a day.
- tseabrooks 15y ago
  He hasn't really achieved a very prominent position in the mac app store though. The post there shows he is 6 in the 'developer tools' category. I suspect this is one of the least used / lowest sales of any of the sub-categories. Most developers probably aren't looking in the app store for their tools, they already have them, and even if they are, developers make up a small percentage of mac users. Perhaps, only 1% of all mac owners are potential customers... Even less really because they must be mobile developers to make use of his application. His sales vs position has nothing to do with the appStore and everything to do with being in an extremely tiny niche market.

by sosuke 15y ago

benologist 15y ago

I don't think that was the point ... the point was he's achieved a prominent position in the Mac App Store, and that's not worth many sales. I've spent almost no time in the Mac App Store, when I want software I go to Google and when I want games I go to iTunes.

glhaynes 15y ago
Achieving a prominent position in the Mac App Store in a category like Developer Tools isn't worth many sales. That doesn't surprise me in the least.
- Zev 15y ago
  Going against the old adage of "Don't dig for gold; sell tools to miners"?
  - Caballera 15y ago
    Yeah but the gold have been dug for awhile now, plus there are competitors with just as easy access to the market and his is only a little different from the competition.
  - TillE 15y ago
    But there's a big, big pile of gold (normal iOS or even Mac users). Developer tools can't be an easy market to succeed in. You aren't going to get many impulse buys.
  - awj 15y ago
    That works great, unless said miners have an almost ridiculous quantity of tools just lying on the ground waiting for someone to clean them up a bit and start using them.
- smackfu 15y ago
  The point in the article is that it is ahead of other apps in Dev Tools from established companies who should be selling more than 10 copies a day.
tseabrooks 15y ago
He hasn't really achieved a very prominent position in the mac app store though. The post there shows he is 6 in the 'developer tools' category. I suspect this is one of the least used / lowest sales of any of the sub-categories. Most developers probably aren't looking in the app store for their tools, they already have them, and even if they are, developers make up a small percentage of mac users. Perhaps, only 1% of all mac owners are potential customers... Even less really because they must be mobile developers to make use of his application. His sales vs position has nothing to do with the appStore and everything to do with being in an extremely tiny niche market.