Sure, if narrowing the set of people you accept increases your match rate this strategy makes sense. But it's not the case in most online dating. The subset of

Sure, if narrowing the set of people you accept increases your match rate this strategy makes sense. But it's not the case in most online dating. The subset of people you're interested in are individuals, who all have different tastes. You can't show different profiles to different people, so a targeted approach is not feasible. Those 5 goth girls Bob is interested in like different types of men. Likewise, spending a day on crafting a cover letter and resume is a waste of time. A customized cover letter and resume probably takes 15-30 minutes, tops. Why are you worried about forming a connection in an interview when you don't even have an interview yet? Spend a day researching the company in depth once you have an interview scheduled.