True! Though, you're opening up a nightmare for your Customer Success/Support teams. What happens when someone can no longer attend their event? Option 1: Give

True! Though, you're opening up a nightmare for your Customer Success/Support teams. What happens when someone can no longer attend their event? Option 1: Give ticket to a friend, Option 2: Refund the ticket. If you're looking at Option #2, then you'll need to provide a secondary marketplace for selling off all the last minute tickets that get dumped back into the marketplace. Source: Past work at a ticketing company