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Yes, I think they view the basic mid-range tower box as a nearly-extinct form. Like corded telephones & CRTs. They choose to make the mac pro as some kind of h
by iguy 6y ago
Yes, I think they view the basic mid-range tower box as a nearly-extinct form. Like corded telephones & CRTs.
They choose to make the mac pro as some kind of halo product, I guess. But really the slice of people who need more power than an iMac, and less than this "Linux tower full of GPUs" or a render farm, they judge to be very small indeed. This wasn't true in the 90s, when laptops (and super-slim desktops) came with much bigger compromises.
- derefr 6y agoI don't think they think it's a small market; I think they think it's a commoditized market with very thin margins. That form-factor has a literal thousand+ integrators building for it, and also in many segments (e.g. gaming) people build their own to save even more money. Those aren't the sort of people who are easily swayed to pay an extra $200+ of pure margin in exchange for "integration" and Genius Bar "serviceability" (the latter of which they could mostly do themselves given the form-factor.)
- iguy 6y agoI guess people into hot-rodding, especially for games, have never been Apple's target. (Even if they are numerous, and I actually have no idea how large this segment is.) Besides price-sensitivity, wouldn't they be bored if there were only 3 choices? Maybe we will find out when the M2-xs or whatever arrives.